About Us
In the heart of Union City, New Jersey, where culture thrives and the rhythm of life never stops, you'll find Roast & C.R.E.A.M. Coffee Shop, a place that's more than just a spot for your daily caffeine fix. We're a sanctuary for the soul, where the vibrant beats of Hip Hop harmonize with the comforting aroma of freshly brewed coffee.
Roast & C.R.E.A.M. was born out of a dream, a vision, and a love for both community and culture. Our story is one of transformation, led by the passion and dedication of our owner, Robert Tolentino Jr. Robert, a loving husband and father, spent over a decade managing one of Hudson County's most prominent liquor stores. It was a successful endeavor, but he yearned for something more, something meaningful.
As the beats of Hip Hop pulsed through his heart and the desire to make a positive impact on his community burned brightly, Robert knew it was time for a change. He sought to create a haven, a place where people could gather, connect, and thrive without the negative consequences of alcohol.
And so, Roast & C.R.E.A.M. was born - a place where the community could come together over a cup of meticulously roasted coffee, where the vibrant spirit of Hip Hop would become the soundtrack to our story.
Here at Roast & C.R.E.A.M., we celebrate the culture of hip-hop, and it's more than just a genre; it's a way of life. The beats, the lyrics, and the artistry inspire us to be authentic, to express ourselves, and to unite as a community. We believe in the power of hip-hop to bring people from all walks of life together, to break down barriers, and to create something beautiful.
Every cup of coffee we serve is a tribute to our love for hip-hop, a testament to our commitment to our community, and a promise to provide a safe, welcoming space for everyone. Our coffee is not just a beverage; it's a catalyst for connection, creativity, and change.
At Roast & C.R.E.A.M., we're more than a coffee shop; we're a movement. We invite you to be a part of our journey, to savor the rich flavors of our carefully crafted brews, and to groove to the rhythm of Hip Hop. Join us in celebrating culture, embracing community, and making a difference, one cup at a time.
Come, be a part of the Roast & C.R.E.A.M. family, where the love of hip-hop and the warmth of community blend seamlessly, creating an impact that resonates far beyond our cozy coffee shop in Union City.